In a story that damns with faint praise, PaidContent.org has described UltraViolet as creeping along to reach 3 million registered users. The story quotes a ‘home entertainment executive’ as stating that Walmart’s Disc-to-Digital initiative remains “challenged”; this is evidently due to a less-than-effective information flow from Walmart staff to customers.
This figure, however, has risen from 1million users in February, which some may see as a reasonable increase and, indeed, one comment on the PaidContent website states: “3 Million users in less than a year is pretty good.” However, the comment continues: “Im not going to jump head first into UV until I can download the files that I purchased. It will then look more like the physical model. I want to be able to store the files I purchased on my Home Server.”
The industry continues to back the initiative, with the latest announced support coming from BluFocus, a leading advanced testing and certification facility specializing in the assurance of quality media products and solutions for the entertainment industry. The company recently confirmed its membership in the Digital Entertainment Content Ecosystem (DECE), which is responsible for the development and operation of UltraViolet.
“BluFocus is proud to be a member among such an esteemed collection of companies,” said Paulette Pantoja, BluFocus CEO and Founder. “As thought leaders in the industry, we feel right at home with our DECE and UltraViolet colleagues, and we are looking forward to using our expertise in such a way that completely supports our shared mission, which is to ensure that the consumer has only the best experience and highest quality products to choose from when spending their hard-earned money.”
For more information on UltraViolet and Disc-to-Digital and other consumer comments, see our story online.