Mar 21, 2012 - 04:06 PM GMT
Natasha Tyrrell, the new Sony DADC UK’s General Manager Distribution, is to head the team tasked with rebuilding the facility’s supply chain after the fire set during the riots in London last summer, the company has announced. London riots fire. Tyrrell takes over from Darren Houghton, who is relocating to Australia to assume the position of Managing Director of Sony DADC Australia.
“With the events of last summer we needed a proven, hands-on performer to head our dedicated team and I’m pleased to announce our appointment of Natasha Tyrrell,” commented Chris Reiser, Executive Vice President at Sony DADC International. “Natasha decided to join us before the fire happened and was then brought in at the heart of the disaster, earlier than planned. Instead of having time to get accustomed to her new role, she immediately engaged with customers and took charge of finding interim locations for our distribution operations and re-establishing services levels.”
After the complete destruction of the company’s UK distribution centre in Enfield by fire in the London riots, Tyrrell joins the company at a very interesting time in its development. A supply chain and logistics expert, with a reputation for active customer engagement and trouble shooting, Natasha will have opportunities to bring all of her industry experience to bear as part of the Sony DADC UK management team.
“I am more than excited to join this team and delighted at how quickly we were able to get back to business as usual after the fire,” Tyrrell added. “Our customers have been very supportive and understanding during the past months. I cannot thank them enough, and want them to be sure that we will continue to expand and develop our service offering to them in the years ahead. After the riots, we can see a positive outcome with significant growth potential in our UK operation fuelled by a combination of skilled and dedicated professionals and new state-of-the-art distribution facilities due to come online this summer.”
Previously Tyrrell was at Technicolor, where she held a number of senior roles including Distribution Services Director, UK and Scandinavia as well as Supply Chain Director, Major Studios UK.