Sky has announced plans to launch a service allowing customers to watch some of its most popular content over the internet. Or, as pundits put it, taking on the likes of LoveFilm, Netflix and the soon to be launched YouView. The internet TV service will open up Sky’s content to those that do not subscribe to its current pay-TV offering and, says the company “taking advantage of the rapid growth in broadband-connected devices.
“This exciting new service will offer some of Sky’s most popular content through a wide range of broadband connected devices,” said Jeremy Darroch, Sky’s Chief Executive. “Alongside the continued growth of our satellite platform, this will be a new way for us to reach out to consumers who love great content, but may not want the full Sky service. Bringing a distinctive, new choice to the marketplace will help us meet the needs and demands of an ever wider range of consumers.”
More details of the new service, due to roll out in the first half of this year, will be revealed closer to launch.
“This new product launch will build on our early leadership in multi-platform distribution. It will allow us to make our expertise and investment in content and technology work even harder, extending our options for continued growth,” said Darroch.
