Second screening is predicted to be the next big move in the world of broadcast and content delivery, and Sky is moving fast to stake its claim in that world. It has announced a strategic partnership with zeebox, which also includes the broadcaster taking a 10% equity stake in the second-screen consumer service and becoming the only TV platform in the UK to integrate zeebox’s technology into its own applications. Zeebox, founded by Ernesto Schmitt, a former EMI board director, and Anthony Rose, who developed and launched the BBC iPlayer, launched its app in October last year.
Schmitt commented: “Sky has a strong track record of innovation, and we are delighted to partner with them to deliver zeebox’s social TV vision to millions of Sky homes. Thanks to Sky’s backing we now also have the resources and expertise to set our sights firmly on international expansion alongside further innovation here in the UK and Ireland.”
The zeebox service serves up social media feeds and conversations via Twitter and Facebook, as well as additional information on the topics, people and products featured within specific programs. Consumers use these ‘zeetags’ to search the web for more information, read up on characters or actors, purchase music, buy products featured on-screen - whether during programs or ad breaks, or simply share their views with friends and followers on social media.
As part of the deal Sky Media will become the exclusive advertising sales agent for zeebox’s synchronized advertising inventory, while zeebox will remain an independent company continuing to operate its own zeebox branded social TV platform in the UK and elsewhere.
Emma Lloyd, Sky’s Director of Emerging Products, stated: “Sky took an early position of leadership with companion devices, having recognized the demand from our customers to use second screens to discover, enjoy and interact with their favorite content. The integration of zeebox’s innovative technology will enable us to make the companion device experience even richer and more engaging. We know that millions of our customers have smartphones and tablets and regularly use them to engage with Sky on mobile devices, so it’s a natural next step for us.”
