Nov 02, 2011 - 03:57 PM GMT
Rovi and Mei Ah Digital Technology Ltd have announced their collaboration to launch a new Chinese online video on demand service called BOYABO. The service, using DivX video and DRM technologies, will offer titles for download-to-own and download-to-rent. “Rovi was a natural choice to support our efforts to address a growing demand domestically for digital access to premium Chinese and Hollywood entertainment and to support our plans to bring Chinese-language film and TV content to a global audience," said Steve Law, Executive Director, Mei Ah.
Over 500 million DivX devices have shipped into the market worldwide, ranging from Blu-ray players and HDTVs to game consoles and smartphones, according to Rovi. “DivX video technologies not only enable the secure delivery of our entertainment libraries, but more importantly, help power exceptional viewing quality and flexibility with features like multi-language subtitles and audio tracks," said Law. "With an ecosystem of millions of DivX-Certified devices to choose from, consumers will have many options to enjoy their favourite entertainment at home or on the go."
Mei Ah plans to extend service availability to international markets later this year. "The launch of Mei Ah’s new service is a key milestone for Rovi, marking the first major movie studio customer in China,” said Matt Milne, senior vice president of CE sales for Rovi. “Our collaboration with Mei Ah is another strong endorsement of our DivX technologies as a turnkey solution for powering convenient access to high quality entertainment experiences. We look forward to helping Chinese consumers optimize their digital media experience across any screen, while at the same time fuelling demand for our customers’ DivX-Certified products in the region.”