Rovi has announced the enhancement of its database of standardized information about global music, movies, games, books, and television - Rovi Data - with the addition of thousands of Verified Accounts from Twitter. “Rovi Data is at the core of our solutions that are helping a broad variety of companies create unique products that deliver deeply engaging and interactive entertainment experiences,” said Corey Ferengul (pictured), executive vice president of products, Rovi. “Verified Accounts from Twitter are a great addition to our rich entertainment data. It will connect consumers more closely to their favorite shows, artists, and entertainers, and help them discover more great content.”
Third-party developers can now use Rovi Data as an easy way to add Tweets directly from Verified Accounts into their entertainment apps, websites, products, and services. In addition, Twitter Verified Accounts will also be featured in a number of Rovi white-label solutions that are helping power advanced entertainment search, discovery, and enjoyment on consumer electronics devices.
“Twitter gives fans a look behind the velvet rope, and provides direct access to the actors and artists they love,” said Glenn Otis Brown, Twitter director of media business development. “Our collaboration with Rovi will extend this experience to a new set of entertainment products and services, giving consumers more ways to interact with their favorite shows and stars.”
