Tesco, along with online viewing service blinkbox, of which it is a majority stakeholder, has announced an UltraViolet-type service whereby Clubcard customers who purchase a DVD or Blu-ray will also own the movie online, and can watch it through blinkbox on a variety of devices. The new service begins today with the launch of Harry Potter and the Deathly Hallows: Part 2. Richard Brasher, CEO, Tesco UK said, "This innovation with blinkbox will help start a digital revolution, combining the physical DVD with the digital for the first time. Starting with the magic of Harry Potter, there will be many more great titles to follow for customers to enjoy online wherever and whenever they like.”
Currently the devices that will support the blinkbox viewing include PC, Mac, PS3, LG and Samsung Smart TV, with Xbox 360 and iPad Ro follow. Additional blockbuster titles that will be part of the new service as they are released on DVD include: The Hangover Part 2, The Smurfs, Final Destination 5, Jeremy Clarkson: Powered Up, Top Gear at the Movies, John Bishop Sunshine Tour and Conan the Barbarian.
Michael Comish, CEO, blinkbox said, “To be able to bring this truly ground-breaking service to consumers is very exciting for blinkbox. Our customers already know that we are the number one choice for the latest new movie titles the day they released on DVD, so working with Tesco to give them access to both a physical and a digital version allows them choice and the best of both worlds.”
Tesco Entertainment is a member of the UltraViolet initiative.