As of July 1, 2012, One-Red LLC has become the authorized entity to administer a new joint DVD Disc and DVD Player licence program which, the company says, will result in lower royalty rates for replicators. “One-Red knows that patent royalties help fuel industry innovation and is focused on helping its licensors and licensees continue to evolve, grow and innovate,” said Susumu Aoyagi, Chief Executive Officer of One-Red.
“To do so, we are committed to supporting our stakeholders by encouraging a level playing field through innovative technologies such as per-batch licensing and the deployment of strict enforcement policies.”
Licensors include Philips, Sony , Pioneer, and LG, and One-Blue will offer a new DVD licence for all essential patents of those companies that are related to DVD Video and ROM and CD-Audio and ROM technologies. The new One-Red DVD program will offer a “per-batch licence,” which means that shipments of products, rather than manufacturers, are licensed. This, said One-Blue, allows licensees to better track shipments of their products and prevents improperly licensed products from entering the marketplace.
One-Red has also committed to offering a program with lower royalty rates than similar or existing programs for the use of these patents and will offer a limited-time early-bird discount to encourage current and potential licensees to participate in the new One-Red joint DVD program.