Mitsubishi Digital Electronics America (MDEA) has announced the launch of its nationwide 3D Experience Tour to introduce 3D TVs to US consumers. Mitsubishi’s Mobile Marketing Showroom, a 995 square foot 18-wheeled home theatre experience, will show viewers MDEA’s line-up of 60 inch-plus 3D-capable TVs.
“3D is moving quickly into broadcast, theatrical and gaming content as consumers seek to immerse themselves in the games, movies, and sports programming they love,” said Max Wasinger, executive vice president of sales and marketing, Mitsubishi Digital Electronics America.
“The Mitsubishi 3D Experience Tour brings this experience to towns and cities across America so that consumers can experience for themselves the eye popping, jaw dropping difference our cinema-quality DLP technology makes in 3D entertainment. This year represents the third consecutive year that we have used our mammoth big-rig Mobile Marketing Showroom to tour the US and demonstrate 3D TV as it would be experienced in the home. We’re excited to again hit the road and introduce our unparalleled 2010 line-up of large screen, immersive 3D DLP Home Cinema TVs to America.”
The tour kicks off this week in Detroit, and goes through to Dallas in November.
