Independent studio Lionsgate is joining the UltraViolet party, with The Hunger Games release to be the first of its titles to offer UV capability. The studio is also teaming up with Walmart to deliver exclusive Blu-ray and DVD gift sets that include a mockingjay pendant. “The Hunger Games is the perfect title to become Lionsgate’s first UltraViolet release as we continue to expand the choices available to our consumers,” said Ron Schwartz, executive vice president and general manager of home entertainment for Lionsgate.
“We are delighted to partner with Walmart on our biggest home entertainment release ever as the motion picture event of the year becomes the home entertainment event of the year,” Schwartz added.
With the official disc release of The Hunger Games set for Saturday, August 18, Walmart is delivering early: beginning at 11 pm on Friday, August 17, stores across the US will host more than 2,000 parties featuring special giveaways, movie trivia and more in honour of the hit movie. The retail chain will also host exclusive, special guest appearances in some cities by actors from the film.
“Together with Lionsgate Entertainment, we are providing Hunger Games fans with a unique and fun way to celebrate and purchase one of the most anticipated DVD releases of the year,” said Seong Ohm, senior vice president and general manager of entertainment for Walmart US.