Technicolor and Summit Entertainment have announced an agreement to release the upcoming action adventure Drive Angry, set for release on February 11, 2011 in North American movie theatres, in the Technicolor 3D format.
[caption id=“attachment_1408” align=“aligncenter” width=“300” caption=“Amber Heard stars in Drive Angry”]
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The film, which stars Nicolas Cage, Amber Heard and William Fichtner, was directed by Patrick Lussier, and was shot entirely in 3D. “Technicolor 3D allows us to bring Drive Angry to a wider number of theatres in 3D,” said Richie Fay, president of Domestic Distribution for Summit Entertainment. “We see Technicolor 3D as a great bridge solution for the industry as the digital cinema conversion progresses.”
Technicolor 3D, currently installed on more than 300 screens in North America, utilizes 35mm projectors, enabling those theatres which have not yet converted to digital projection to participate in the success of 3D. Summit Entertainment will make Drive Angry available to exhibitors in both Technicolor 3D and digital 3D formats.
“Since the launch of Technicolor 3D in movie theatres last spring, we’ve had tremendously positive feedback from our studio partners, our exhibitor partners, and moviegoers,” said Joe Berchtold, president of Technicolor’s Creative Services division. “We’re thrilled to be working with Summit Entertainment on the release of Drive Angry in the Technicolor 3D format.”
