Cinram has announced a strategic partnership between its Digital Media subsidiary, 1K Studios and Mobovivo, a provider of Social TV technology to producers, distributors, networks, and film studios. “The Mobovivo partnership is the next step in our strategy of providing a single source, end-to-end distribution and marketing solution for new and existing clients,” said Ben Higgins, Senior Vice President, Business Development and Innovation for Cinram.
“The focus of our combined capabilities is to expand our digital delivery to all devices, from the living room television to the smart phone, or tablet.”
The apps includes a branded interface, an online digital locker for easy content access, digital rights management, ‘watch later’ capabilities, in-app promotions, leading-edge second screen technology, and a rich social media experience that heightens the viewer’s connection to content.
"Mobovivo's platform and team perfectly complement the strong creative strengths of 1K Studios and the backend digital supply chain management solutions of Cinram," said Trevor Doerksen, founder and CEO of Mobovivo. "Our partnership will deliver game-changing services and technology built on extensive industry knowledge and deep relationships with television networks and Hollywood studios."
