Hollywood-based trade association DEG: The Digital Entertainment Group has announced several encouraging milestones for the emerging 3D format. Since March, consumer awareness of 3D-capable TVs has risen to more than 80%, while awareness of Blu-ray 3D players has increased to almost 60%. In addition, of the five million-plus HDTVs expected to be sold between now and mid-January, 30% will be 3D capable, and the crossover between consumers intending to buy 3DTVs and Blu-ray 3D players shows that 80% of those customers would purchase a Blu-ray player.
“The stars are aligning for home 3D this holiday season,” said Kris Brown, vice president, Worldwide High Def Market Expansion, Warner Home Video and chair, DEG 3D Working Group. “Now almost 40 Blu-ray 3D titles will be available at retail, either individually or in bundles and 3DTVs are selling at a faster pace than HDTVs in their debut period. With Blu-ray 3D players selling even better, it’s clear that retailers are making 3D hardware a doorbuster item for Black Friday.”
The 40 Blu-ray 3D titles hitting retail shelves by the end of the year, along with a number of 3D broadcast channels and an estimated 25 upcoming 3D videogames represents more than 1,000 hours of 3D programming that will be available over the next 12 months.